The Procter & Gamble company has announced that on Tuesday they signed a multiyear sponsorship deal with Russian hockey player Alexander Ovechkin, who will represent the brand of Gillette.
The terms of the deal were not disclosed, but it is known that the Washington Capitals forward will appear in advertising and marketing projects of the brand in Russia and Eastern Europe.
"We are looking forward to work with Ovechkin in Russia and Eastern Europe and his support in promoting the latest addition to the line of Gillette Fusion and the new series of Gillette products for sensitive skin," said director of marketing for Gillette Russia Svetlana Stishkova.
Excerpt from the interview with Alex Ovechkin by sportbox.ru:
You just do not look like self today, instead of the usual bristles you have a clean-shaven face! Will you now shave in playoffs too despite the tradition?
Shave or not to shave is a private matter. I have not decided yet about playoffs, maybe I'll shave or grow a beard. By the way, in this regard we have an agreement with Gillette for me to comply with the sacred traditions. However it's too early to talk about it, first you need to get into the playoffs.
Do you want to bet in case you'll win the Stanley Cup? For example, to shave your head? Especially now, when you have the perfect tool, a Gillette razor?
If I shave my head, I'm better not to go to Russia in the summer! In reality I am very proud to represent Gillette in Russia and I want my friends and fans to just remember me every day, picking up a razor from this company. The Viking's times are long gone, and every man must look after himself.
Dec 8, 2010. Clean-shaven Ovi speaks after morning skate
by Michael McCarthy on Dec. 08, 2010, under USA Today Sports
NHL superstar Alex Ovechkin is poised to play with the big boys of the sports endorsement world.
The Washington Capitals left winger announced an endorsement deal with Procter & Gamble’s men’s grooming company Gillette on Tuesday.
Ovechkin will appear in ads and serve as a “brand ambassador” for Gillette. Some of Gillette’s other endorsers include Tiger Woods, Derek Jeter and Roger Federer.
Meanwhile, the NHL and Cisco announced a deal to market flip cameras featuring the logos of the league’s 30 teams on Tuesday. Center Evgeni Malkin of the Pittsburgh Penguins will star in ads asking the question, “Do You Flip?”
via DC Sports Bog